We’re passionate about helping you grow and build your dream.

Meet Michelle

I’m grateful for the career I’ve had so far. Being on incredible teams that are working hard to grow innovative companies has become not just work for me, but a pure passion. I’ve scaled companies and products across Canada and the USA for exceptional brands such as Vega, SmartSweets, Mid-Day Squares, Shelfgram, Ancient Nutrition and The Kraft Heinz Not Company. Leading sales expansion in Retail; I know what it takes to build a brand that not only launches, but has the foundation to build long term growth.

I’m excited to work with you and create a Roadmap to get you from where you are now, to where you want to grow to!

Meet Koreann

I’ve spent my career working alongside ambitious founders and fast-growing CPG brands, helping to build and scale businesses in real time. From being one of the first hires at breakout startups to leading national sales strategies, I’ve seen what it takes to grow with intention—and what can get in the way.

Along the way, I’ve been fortunate to learn from incredible teams and mentors who’ve taught me the value of showing up with clarity, empathy, and a let’s-make-it-happen mindset. What fuels me now is working directly with founders, operators, and sales leaders to simplify complexity, unlock momentum, and make sure the big-picture vision gets translated into everyday execution.

I understand the realities of building while flying, and I’m here to help you anticipate what’s next, connect the dots, and move with confidence. Let’s explore where you are now—and where you want to go.

We’ve been in your shoes.

Roadmap Co-Founders Michelle and Koreann sampling candy at a tradeshow